Why companies can't escape the AI spending spiral | DW News

Name: Why companies can't escape the AI spending spiral | DW News
Uploaded: 2026-11-12T01:00:31Z
Duration: 9 min 4 s
Description: What if the biggest AI risk isn't that it replaces workers, but that it traps companies in an endless cycle of spending? Businesses around the world are investing trillions in AI, yet many are still struggling to see meaningful returns. According to information systems professor Martin Mocker, too many companies...

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